Traits de Startup

Voici une idée des traits de caractères qui devraient caractériser une Startup, d'après Sam Decker, consultant marketing.

- Defendable and differentiated
- Competitive cost structure
- Attractive partnership opportunities
- Repeat customers
- Word of mouth opportunity
- Memorable product and name
- Potential for PR
- Attractive to be bought or merged
- Scaleable staff and systems
- Scaleable product - build once, sell many times
- Uncomplicated
- Focus
- Niche market or fragmented industry
- High velocity and large market / industry
- High perceived value
- Product can be accessorized - revenue synergies
- Healthy cash flow -> margin x velocity
- Demonstrable felt need, demand - does it hit a primal chord?
- Business can be measured for improvement
- Can claim leadership
- Sales model is scaleable and predictable
- Product evokes emotion
- Can make big wins - big customers
- Limited exposure to legal issues
- Own relationship with and information about customers